Rebranding Mediterranean beaches to foster Posidonia-friendly tourism

From 15 to 18 November, a workshop organised by POSBEMED 2 in Mallorca (Spain) will offer regional governments, municipalities and key tourism actors from 8 Mediterranean countries the opportunity to co-design marketing strategies and solutions for the promotion of beaches that consciously preserve Posidonia oceanica.

During this Idea-Factory workshop, participants will be equipped with a variety of hands-on approaches in order to explore destination management and marketing strategies used in nature-oriented coastal tourism, allowing to develop personalised solutions that fit different contexts across the Mediterranean. The workshop will gather more than 60 participants and include a field visit to different beaches with Posidonia on the island of Mallorca, to enable discussions on tourism-oriented management practices and management of Posidonia oceanica with local municipalities.

Gaining further support through a joint Charter of Commitment

Aiming to sustain the efforts to manage Posidonia sustainably beyond the project’s lifetime and to gain as much support as possible from the entire Mediterranean region, the partnership is working to develop a Charter of Commitment for Posidonia Beaches, which is one of the main outputs of POSBEMED 2. During this meeting, the project partners will analyse the commitments and key values of environmentally friendly beaches.

Coordinated by the IUCN Centre for Mediterranean Cooperation, the events in Mallorca will enjoy the presence of stakeholders from administrations of Tourism as well as Environmental management and MPA managers from Baleares, Valencia, Sardinia, Corsica, Provence-Alpes-Côte d'Azur, Montenegro, Cyprus, Attika, Macedonia and Crete.

Prior to the workshop, the collaborating POSBEMED2 partnering institutions will hold a long-awaited physical Steering Committee Meeting on the 14th of November.